Founded in 1872 in Tokyo, Shiseido is more than just a beauty company. With a rich history dating back over a century, the Japanese brand has established itself as a global benchmark in the beauty and skincare industry. This reputation is the result of a constant commitment to innovation, quality and elegance.
History and Heritage
Shiseido began as a Western pharmacy in Ginza, Tokyo, founded by Arinobu Fukuhara. The company quickly shifted its focus to manufacturing beauty products, becoming the leading cosmetics company in Japan. Shiseido’s legacy is rooted in its pioneering spirit, having introduced Western makeup to Japan in the early 20th century.
Revolutionary Innovations
Known for its scientific advancements, Shiseido has consistently redefined industry standards. The company introduced the world’s first emulsifying lotion in 1897, paving the way for decades of groundbreaking innovations in skin care. Today, Shiseido continues to push the boundaries of dermatological research with cutting-edge formulas.
Range of Products and Brands
Shiseido offers a wide range of beauty products, from luxury skincare to exquisite fragrances. Iconic brands such as Shiseido, Clé de Peau Beauté and NARS captivate consumers around the world with their unparalleled quality and refined aesthetic. Each product embodies the brand’s commitment to art, science and wellness.
Shiseido: Japanese Elegance
The eponymous brand, Shiseido, is the company’s crown jewel. Founded on the Japanese philosophy of harmony between body, mind and soul, Shiseido embodies timeless elegance. Its iconic products, such as the softening lotion and the emollient cream, have become essentials in the skincare ritual of many people around the world.
Clé de Peau Beauté: The Art of Radiance
Known for its premium skincare, Clé de Peau Beauté offers a luxurious and sophisticated experience. Advanced formulas target signs of aging, providing exceptional radiance and healthy-looking skin. Each product embodies the brand’s commitment to excellence and the art of beauty.
NARS: The Expression of Freedom
Acquired by Shiseido in 2000, NARS has established itself as a creative force in the makeup industry. The brand celebrates individual expression and artistic boldness, offering a diverse range of iconic products such as Orgasm blush. NARS embodies the avant-garde spirit of Shiseido.
Commitment to Sustainability
In addition to its achievements in beauty, Shiseido is actively committed to sustainability. The company aims to reduce its environmental impact and promote ethical business practices. From sustainable packaging to social responsibility initiatives, Shiseido strives to create a more beautiful and environmentally friendly future.
Shiseido remains a dominant force in the beauty industry, carrying the legacy of a century-old tradition while continuing to redefine the standards of aesthetics and innovation. With its unique blend of Japanese tradition and modern innovation, Shiseido continues to delight and inspire beauty enthusiasts around the world.
