Asics Corporation is an abbreviation of the Latin phrase of “Anima Sana In Corpore Sano” meaning “A healthy mind in a healthy body”. It is a renowned Japanese company specializing in the manufacturing of sporting goods. And mainly shoes and sports clothing. Founded in the aftermath of World War II, Asics has established a global presence through its commitment to innovation, quality and performance. This article explores the company’s history, core values, core products, and overall impact.
History and Founding of Asics
Asics traces its roots to the city of Kobe, Japan, where Kihachiro Onitsuka, a young shoemaker, founded the company in 1949. The company originally focused on manufacturing basketball shoes. Indeed, she sought to contribute to the physical well-being of young Japanese. Quickly, the exceptional quality of their products attracted attention. Thus, the company was able to expand the product line to include other sports.
Fundamental Values
The brand credo, “Anima Sana In Corpore Sano,” reflects the company’s deep commitment to physical and mental well-being. Indeed, the latter seeks to inspire a healthy and happy life. Thus, it provides high quality products that promote physical activity. The constant pursuit of excellence, the Japanese work ethic and technical innovation are essential pillars of Asics’ corporate culture.https://roppongi.fr/wp-admin/post-new.php?post_type=post&from_post=13770&new_lang=en&_wpnonce=3c8056366f&lang=all
Iconic Asics Products
Asics is widely recognized for its running shoes, which are among the most popular in the world. Now, iconic models such as the “GEL-Kayano” and “GEL-Nimbus” series are favorites among professional and amateur riders. In addition to running shoes, Asics offers a diverse range of specific sports shoes. In addition, the brand also offers innovative sportswear and accessories. All designed with meticulous attention to detail and performance.
Technology and Innovation
Innovation is at the heart of the Asics philosophy. Indeed, GEL technology, introduced in the 1980s, revolutionized the cushioning of sports shoes. It uses silicone gel to provide optimal support and shock absorption. Over the years, Asics has continued to incorporate new technologies, such as FlyteFoam technology for lighter and more responsive shoes.
Global Impact of Asics
Asics has managed to transcend national borders to become a renowned global brand. Present in more than 50 countries, the company has established partnerships with world-renowned athletes and sponsors various international sporting events. Consequently, this global expansion is a testament to Asics’ success in creating quality products that are universally loved.
Social and Environmental Commitment
In this regard, Asics also recognizes the importance of social and environmental responsibility. The company strives to reduce its environmental impact by adopting sustainable practices and encouraging the well-being of local communities through various initiatives.
Conclusion
In conclusion, Asics Corporation embodies the successful alliance between the Japanese tradition of excellence and constant innovation. With its heritage deeply rooted in sport and wellness, the brand continues to play a major role in the global sports industry, shaping the future with its commitment to healthy and active living for all.
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